{"id":166,"date":"2020-05-16T23:00:42","date_gmt":"2020-05-16T21:00:42","guid":{"rendered":"https:\/\/taillet.fr\/blog\/?p=166"},"modified":"2020-05-17T23:37:56","modified_gmt":"2020-05-17T21:37:56","slug":"comment-declencher-une-page-vue-sur-google-analytics-et-adobe-analytics","status":"publish","type":"post","link":"https:\/\/taillet.fr\/blog\/collecte\/comment-declencher-une-page-vue-sur-google-analytics-et-adobe-analytics\/","title":{"rendered":"Comment d\u00e9clencher une page vue sur Google Analytics et Adobe Analytics, sans TMS"},"content":{"rendered":"\n<p>Pour d\u00e9buter cette s\u00e9rie d&rsquo;articles techniques, nous allons commencer par la base du tracking : d\u00e9clencher une page vue en JavaScript, sans TMS.<\/p>\n\n\n\n<p>Il y a seulement trois \u00e9tapes \u00e0 respecter dans le JavaScript pour d\u00e9clencher une page vue :<\/p>\n\n\n\n<ol><li>Appeler la librairie analytics<\/li><li>Choisir la destination pour les donn\u00e9es<\/li><li>D\u00e9clencher la page vue<\/li><\/ol>\n\n\n\n<p>Une fois le code en place sur la page, il ne vous reste plus qu&rsquo;\u00e0 v\u00e9rifier deux choses :<\/p>\n\n\n\n<ol><li>Que le hit part vers la bonne destination<\/li><li>Que les rapports correspondants sont bien aliment\u00e9s, c\u00f4t\u00e9 interface<\/li><\/ol>\n\n\n\n<h2>D\u00e9clencher une page vue sur Google Analytics<\/h2>\n\n\n\n<pre class=\"EnlighterJSRAW\" data-enlighter-language=\"generic\" data-enlighter-theme=\"\" data-enlighter-highlight=\"\" data-enlighter-linenumbers=\"\" data-enlighter-lineoffset=\"\" data-enlighter-title=\"\" data-enlighter-group=\"\">&lt;!-- Google Analytics -->\n&lt;script>\n\/* 1. On appelle la librairie *\/\n(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,'script','https:\/\/www.google-analytics.com\/analytics.js','ga');\n\n  \/* 2. On choisit la destination des donn\u00e9es *\/\n  ga('create', 'UA-XXXXX-Y', 'auto');\n\n  \/* 3. On d\u00e9clenche la page vue *\/\n  ga('send', 'pageview');\n&lt;\/script>\n&lt;!-- End Google Analytics --><\/pre>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs<\/a><\/p>\n\n\n\n<h2>D\u00e9clencher une page vue sur Adobe Analytics<\/h2>\n\n\n\n<pre class=\"EnlighterJSRAW\" data-enlighter-language=\"generic\" data-enlighter-theme=\"\" data-enlighter-highlight=\"\" data-enlighter-linenumbers=\"\" data-enlighter-lineoffset=\"\" data-enlighter-title=\"\" data-enlighter-group=\"\">&lt;!-- Adobe Analytics -->\n\/* 1. On appelle la librairie *\/\n&lt;script src=\"AppMeasurement.js\">&lt;\/script>\n\n  \/* 2. On choisit la destination des donn\u00e9es *\/\n\u00a0 var s_account = \"examplersid\";\n\u00a0 var s=s_gi(s_account);\n\u00a0 s.trackingServer = \"example.omtrdc.net\";\n\n  \/* 3. On d\u00e9clenche la page vue *\/\n\u00a0 s.t();\n&lt;\/script>\n&lt;!-- End Adobe Analytics --><\/pre>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/docs.adobe.com\/content\/help\/en\/analytics\/implementation\/js\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/docs.adobe.com\/content\/help\/en\/analytics\/implementation\/js\/overview.html<\/a><\/p>\n\n\n\n<h2>Recette<\/h2>\n\n\n\n<p>Une fois l&rsquo;int\u00e9gration du tracking en place, il suffit de v\u00e9rifier dans la <a class=\"infobulle\" title=\"Raccourci clavier : F12\"><span title=\"\">console de d\u00e9veloppement<\/span><\/a> que le hit part vers la bonne destination :<\/p>\n\n\n\n<ul><li>Validez l&rsquo;UA de la property qui est indiqu\u00e9e le param\u00e8tre&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/protocol\/v1\/parameters?hl=fr#tid\" target=\"_blank\">tid<\/a>&nbsp;dans le hit Google Analytics<\/li><li>Validez la ou les report suites (<a rel=\"noreferrer noopener\" href=\"https:\/\/docs.adobe.com\/help\/en\/analytics\/technotes\/terms.html\" target=\"_blank\">rsid<\/a>) indiqu\u00e9es apr\u00e8s \u00ab\u00a0b\/ss\u00a0\u00bb dans le hit Adobe Analytics<\/li><\/ul>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/hit_ga.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-xJsA3JdW\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" width=\"407\" height=\"335\" src=\"https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/hit_ga.png\" alt=\"Valider un hit sur Google Analytics\" class=\"wp-image-274\" srcset=\"https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/hit_ga.png 407w, https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/hit_ga-300x247.png 300w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/a><figcaption>Filtrez les hits sur \u00ab\u00a0\/collect\u00a0\u00bb pour retrouver un hit Google Analytics<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/hit_adobe-2.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-xJsA3JdW\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" width=\"407\" height=\"335\" src=\"https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/hit_adobe-2.png\" alt=\"Valider un hit sur Adobe Analytics\" class=\"wp-image-279\" srcset=\"https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/hit_adobe-2.png 407w, https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/hit_adobe-2-300x247.png 300w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/a><figcaption>Filtrez les hits sur \u00ab\u00a0b\/ss\u00a0\u00bb pour retrouver un hit Adobe Analytics<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Si le hit part correctement, la derni\u00e8re \u00e9tape est de valider la remont\u00e9e de la donn\u00e9e dans les rapports :<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/ga_report1.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-xJsA3JdW\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" src=\"https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/ga_report1.png\" alt=\"\" class=\"wp-image-325\" width=\"294\" height=\"25\" srcset=\"https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/ga_report1.png 461w, https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/ga_report1-300x26.png 300w\" sizes=\"(max-width: 294px) 100vw, 294px\" \/><\/a><figcaption>Valider la remont\u00e9e des donn\u00e9es sur Google Analytics<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/aa_report1-1.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-xJsA3JdW\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" width=\"461\" height=\"40\" src=\"https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/aa_report1-1.png\" alt=\"\" class=\"wp-image-328\" srcset=\"https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/aa_report1-1.png 461w, https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/aa_report1-1-300x26.png 300w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><\/a><figcaption>Valider la remont\u00e9e des donn\u00e9es sur Adobe Analytics<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>En r\u00e9sum\u00e9<\/h2>\n\n\n\n<p style=\"background-color:black;color:white;padding:15px;text-align:justify;border-radius:2px;\"><img loading=\"lazy\" width=\"150\" height=\"150\" style=\"margin:0 10px 0 0;padding:0;border:10px solid white;width:120px;display:block;float:left;border-radius:10px 0 10px 0;\" src=\"https:\/\/taillet.fr\/blog\/wp-content\/uploads\/2020\/04\/logo_mini-1.png\" alt=\"\" class=\"wp-image-127\">A partir de maintenant, vous devriez \u00eatre en mesure d&rsquo;int\u00e9grer n&rsquo;importe quel tag m\u00e9dia, f\u00e9licitations ! L&rsquo;ajout de tags est une t\u00e2che tr\u00e8s courante chez les analystes web, mais met souvent en difficult\u00e9 les moins senior.<br \/>Si vous ne vous sentez pas encore \u00e0 l&rsquo;aise \u00e0 la suite la lecture de cet article, je vous encourage fortement \u00e0 vous former en JavaScript. Paul-K\u00e9vin pourrait vous soutenir que le JavaScript est inutile, mais GTM ne propose pas de tag tout pr\u00eat pour 100% des solutions \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je vais probablement le r\u00e9p\u00e9ter sur \u00e0 peu pr\u00e8s chacun de mes posts : Adobe Analytics est un outil extr\u00eamement accessible, particuli\u00e8rement au niveau de la partie tracking. Pour comprendre comment organiser la collecte des donn\u00e9es, il faut simplement sortir de la logique dataLayer.push() de Google Analytics, qui est assez unique sur le march\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,15,23],"tags":[],"_links":{"self":[{"href":"https:\/\/taillet.fr\/blog\/wp-json\/wp\/v2\/posts\/166"}],"collection":[{"href":"https:\/\/taillet.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taillet.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taillet.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taillet.fr\/blog\/wp-json\/wp\/v2\/comments?post=166"}],"version-history":[{"count":90,"href":"https:\/\/taillet.fr\/blog\/wp-json\/wp\/v2\/posts\/166\/revisions"}],"predecessor-version":[{"id":1126,"href":"https:\/\/taillet.fr\/blog\/wp-json\/wp\/v2\/posts\/166\/revisions\/1126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taillet.fr\/blog\/wp-json\/wp\/v2\/media\/268"}],"wp:attachment":[{"href":"https:\/\/taillet.fr\/blog\/wp-json\/wp\/v2\/media?parent=166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taillet.fr\/blog\/wp-json\/wp\/v2\/categories?post=166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taillet.fr\/blog\/wp-json\/wp\/v2\/tags?post=166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}